Annalisse GalavizSenior Copywriter — Fashion & E-commerce
← All work

Writing sample

superdown Taylor Mini Skirt

REVOLVE / superdownE-commerce & product2024Copywriter

Product copy slide for the superdown Taylor Mini Skirt in tan, with the headline DELICATE DETAILS beside the product description.

The copy

DELICATE DETAILS

Indulge in romance with the superdown Taylor Mini Skirt in Tan. Featuring ruffled lace fabric and draped details, this mini-length skirt is the ultimate meet cute between girly and chic. Unleash your feminine charm with the skirt of the season.

Notes

Every product description does four things at once: name the product as search expects it, describe fabric and cut accurately enough that returns don’t move, sound like the brand, and stay short enough to read on a phone.

“The ultimate meet cute between girly and chic” is the line doing the brand work. Ruffled lace fabric, draped details, mini-length is the accuracy it sits on.