Portfolio

Work

Fashion e-commerce and architectural lighting, product copy and campaign lines, published essays, and the systems that keep a voice consistent at volume.

Featured work

Case studies

Veronica Beard campaign photograph: a navy double-breasted blazer with gold buttons.

Spec work

Brand Voice Studies — REVOLVE

Product copy written to fourteen house voices carried on REVOLVE — from Lioness at $79 to Prabal Gurung — as an exercise in register-shifting across one retailer.

E-commerce & product2026

Brand imagery: Veronica Beard

Alaïa editorial photograph carried on FWRD.

Spec work

Brand Voice Studies — FWRD

The same exercise at the luxury end. Nine houses on FWRD, where the register shifts by subtraction — shorter lines, no persuasion, no scene-setting.

Advertising2026

Brand imagery: FWRD

LightFair booth graphic for Multiples: a geometric line drawing of the fixture with copy set into the artwork.

Edison Price Lighting / Elite Lighting

Edison Price — Brand & Product Copy

A body of architectural lighting work — trade show booth copy, product launches, email and social — written in a register a long way from fashion e-commerce.

Brand & campaign2022–23

Copy systems & standards

Copy Standards & Training at Scale

REVOLVE / FWRD

Copy Standards & Training at Scale

For a high volume of products, the copywriting standard voice has to translate between writers. This is the work of documenting it, teaching it, and keeping it accurate.

Copy systems & standards2023–present

Packs

Packs — Brand Strategy & Visual Direction

A brand direction for a Los Angeles cannabis label — cultural research and visual strategy, aimed at a category whose marketing had defaulted to a narrow idea of its audience.

Brand strategy2024

REVOLVE

Slope Style

Winter campaign copy for REVOLVE — a two-word headline built to split across the composition, with a support line that carries the season without over-explaining it.

Brand & campaign2024