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Brand & campaign
Slope Style
Winter campaign copy for REVOLVE — a two-word headline built to split across the composition, with a support line that carries the season without over-explaining it.
The copy
SLOPE STYLE
FROSTY FINDS JUST A CLICK AWAY — WWW.REVOLVE.COM
Notes
The headline is built to break. Set as two words at opposite ends of the band, “SLOPE” and “STYLE” read as one line and as two marks at the same time — the layout does half the work, so the words can stay short.
The support line does the commercial job the headline deliberately avoids: it names the season, sets the tone, and points at the site.