Spec work
Brand Voice Studies — REVOLVE
Product copy written to fourteen house voices carried on REVOLVE — from Lioness at $79 to Prabal Gurung — as an exercise in register-shifting across one retailer.
Brand imagery: Veronica Beard
Portfolio
Annalisse Galaviz
Senior Copywriter — Fashion & E-commercePasadena / Los Angeles, CA
Hi, I’m Annalisse — an e-commerce senior copywriter with a love of design that’s taken me through fashion, architecture, publishing, and the arts.
About
Most days you’ll find me somewhere between the creative and operational sides of e-commerce — writing, editing, planning launches, and figuring out a better way to get good work live.
At REVOLVE and FWRD I’ve written for thousands of products, helped shape copy standards, trained writers, and worked across teams to bring launches from shoot to site. I studied English and Economics, which is probably a good explanation for why I’m equally interested in a great sentence and the system behind it.
Selected work
Spec work
Brand Voice Studies — FWRD
Brand imagery: FWRD
REVOLVE
Slope Style
Edison Price Lighting / Elite Lighting
Edison Price — Brand & Product Copy
Copy systems & standards
Copy Standards & Training at Scale
REVOLVE / FWRD
Copy Standards & Training at Scale
Packs
Packs — Brand Strategy & Visual Direction
REVOLVE / superdown
superdown Taylor Mini Skirt
FWRD
Gucci at FWRD
FWRD
FWRD Renew
Brand imagery: FWRD
Editorial
Is there a middle ground for wellness?
Maybe the problem isn't self-help books. Maybe it's our expectation that wisdom should come with instructions.
Stop Pretending Wuthering Heights Isn't About Sex
Wuthering Heights (2026) makes explicit what Wuthering Heights (1847) never could.
Bridgerton's Feminism Problem: The Women Don't Get to Leave
When happily ever after isn't an ending, heroines get softened into something easier to keep around.
What I write
Range
- Product & PDP copy
- Brand voice
- Campaigns
- Launch storytelling
- Editorial
- Email & lifecycle
- Copy standards
Experience
Where I’ve worked
REVOLVE / FWRD
CopywriterSenior Copywriter
Copy & Product OperationsInterim Management Responsibilities
2023—present
Elite Lighting Corp + Edison Price Lighting
Marketing Copywriter
2022—2023
Skirball Cultural Center
Editorial Assistant
2022—2023
Education
Whittier College
B.A. English & Economics
Emphasis in Creative Writing
2022
Google Digital Marketing & E-Commerce Certificate
2024