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Copy systems & standards
Copy Standards & Training at Scale
For a high volume of products, the copywriting standard voice has to translate between writers. This is the work of documenting it, teaching it, and keeping it accurate.
The situation
REVOLVE and FWRD publish 1,200+ new products a week. At that volume the constraint stops being how well one person writes and becomes whether the same standard holds across everyone writing, every category, and every week.
The work
Documenting copy standards so a voice is reproducible rather than personal. Onboarding and training new copywriters against those standards. Copy QA on customer-facing content. Category-specific requirements, since the rules for ready-to-wear, accessories, beauty, home and pre-owned are genuinely different from one another.