Brand & campaign
Edison Price — Brand & Product Copy
A body of architectural lighting work — trade show booth copy, product launches, email and social — written in a register a long way from fashion e-commerce.
More from this body of work
LightFair
LightFair is a premier event in the lighting industry, featuring lighting innovations and a prestigious competition recognising excellence in booth design. This work is the copy for Edison Price Lighting’s award-winning booth at LightFair 2023.
The copy is set directly into the line drawings. In Annalisse’s own words from the original portfolio: “All copy included in the line drawings are original creative blurbs displaying technical product knowledge and creative flare.”
Six fixtures were written for the booth: Multiples, Downlights, EasyLink, Cylinders, Arachne and FreeHand.
Email and product launch
Email campaigns promoting architectural lighting solutions — suspended fixtures, the slim SVELT luminaires, and Artima track lighting. One surviving headline: IT STILL STACKS UP.
Groove 48V Track System
A full product launch suite covering the surface and suspended mount, the elegant recessed track, the trimless recessed track, a specification sheet, the launch announcement and a video reel.
Social
Five pieces for Instagram and Reels, including AirClean, the LEDucation and Infinity Sculpture in Light posts, and the Groove launch.
Brand voice
Annalisse describes the short-form, witty register across this work as “the brand voice I curated for Edison Price Lighting.”